nJoy launches the in‑person connector built for the AI age
The accelerating rise of an AI-everywhere world is eroding genuine human connection.
As AI takes over, platforms that enable in‑person connection will be of immense value to people. We believe more valuable than most AI.
The nJoy Super-App is a WeChat for connecting with everything and everyone you want to enjoy IRL & build human connection around enjoyment.
nJoy has been awarded a patent for its eComm which geolocates local enjoyment to you, and connects you with people IRL to enjoy it together.
nJoy is releasing privately in 5000 schools, as well as for everyone outside schools, and for businesses for AI workplace wellbeing.
96% of Gen Z girls believe they can create moments of joy in their lives and 87% appreciate when brands help spark joy.
nJoy is launching the first-of-a-kind, patented in‑person connector for the AI Age. The nJoy Super-App connects people with everything and everyone they want to enjoy In Real Life, across multiple linked services - social media, chat, polls, eCommerce, local shopping, food ordering, travel, entertainment, games - for more fun, more together.
"Picture a WeChat for connecting IRL and enjoying life together," as Andrew Sipes, the founder of nJoy, puts it. "People are wired to live in groups and be social. It's crucial for our wellbeing and development. Social media's original purpose was to connect people, but this is no longer the case. As market forces are abruptly propelling the unchecked rise of an AI-everywhere world, human-AI interaction is eroding genuine human connection, making this all the more immediately vital."
Enter nJoy. On nJoy people commit to one thing to enjoy each day and then connect with others around what they enjoy. They build streaks of joy from their enjoyment that they share and use to meet people who equally want to enjoy life IRL. Streaks inspire others to join in and prioritize enjoyment IRL each day.
nJoy has been awarded a patent for its local shopping and entertainment service which geolocates the entire local shopping and entertainment experience into people's hands. And then connects them with the right people so they enjoy it together.
Surrounding this are social services empowering people to connect IRL, to meet people IRL, to introduce people around shared enjoyment, and to build community.
In a world where in‑person interactions have dropped by 30% among U.S. adults and 45% among U.S. teenagers in 20 years; where 79% of 18-24-year-olds report they are lonely, 50% in the past week; where 66% of college students already report they are lonely, the coming wave of AI induced social isolation represents for Sipes "the greatest challenge of our time."
2024 Harvard Business Review Research is already demonstrating usage of AI will make us both lonelier and less healthy. An OpenAI study with The Massachusetts Institute of Technology links usage of its own ChatGPT to increased student loneliness. And a full 90% of U.S. students surveyed who use Replika, an AI companion, report experiencing loneliness.
"However," Sipes points out, "according to the HBR research, this situation of not being connected to humans awakens a strong human desire to connect in‑person with other people. And, most importantly, leads people to take action to reconnect."
nJoy believes the most powerful connector IRL is joy. Allison Sipes, Andrew's partner and marketing lead at nJoy, points out that when "we're enjoying something together, we feel the most humanly connected. As a mom of two Gen Z kids and a thirty-year marketing professional, I've seen how Gen Z is a big believer in joy and experiencing it together." According to a Ypulse and Être study for Reese Witherspoon's hellosunshine brand: 96% of Gen Z girls believe they can create moments of joy in their lives; 82% believes joy is a mindset you can choose, no matter your circumstance; 77% wish community was easier to find IRL.
No wonder Gen Z is popularizing the concept of "little treats," small, frequent purchases designed to bring joy. A study by NCSolutions, a leading CPG media measurement company, finds 44% of U.S. consumers purchase multiple treats per week, 20% of Gen Z purchase treats daily, and 73% say that small indulgences are important to their quality of life.
Treating themselves an average of 51x per year, and friends 47x per year, Gen Z is already moving brands like Glossier, Dove, Wonder, Oreo and Diet Coke to recognize the value of treating, with the creation of bespoke packaging specifically for little treats that offer a boost of joy, as well as the incorporation of treats into their marketing campaigns. As of the start of 2025, "little treat culture" and "small treat culture" have generated 21.6 million posts on TikTok.
nJoy takes these boosts of joy a step further with powerful treat and treet (treat & meet) functionality. It's easy and fun to treat yourself or a friend, or treet someone, which means sending a little treat that offers a boost of joy along with the joy of meeting up in‑person to enjoy it together.
nJoy has additionally transformed online polls into interactive in-person connectors. More than 43% of Gen Z respondents in a 2025 Attest survey of Gen Z’s media consumption habits say interactive elements like polls and quizzes have become essential parts of their media usage. On nJoy you select two people to connect as the answer to a poll. It's fun to be introduced this way and those introduced by someone they know can choose to meet around a shared interest, activity or gameplay.
nJoy is releasing privately in 5000 college and high-schools across the U.S., where students are under seige from what is being described as an escalating arms race among tech giants to win over universities with each of their own versions of AI.
nJoy is releasing publicly outside schools, and can be deployed by businesses to maximize the value of AI deployments. “If you want to make AI adoption projects successful and viable, you need to focus on humans first and AI second.” – Harvard Business Review (2024) & research: Using AI at Work Makes Us Lonelier and Less Healthy.
"As AI increasingly takes over the workplace, companies will either help their workers connect with each other through a platform like nJoy or let them completely disconnect," Andrew Sipes says. "Companies know that disconnected employees lead to lowered productivity, higher turnover and less valuable AI implementations."
The time is now. AI has already begun taking the joy out of human relations. According to 2024 analysis by VC firm Andreessen Horowitz, Companion AI accounts for 16 of the top 100 AI apps based on monthly active users and web traffic. One AI Companion, Character.AI, reports it receives 20,000 queries per second: already ~20% of the estimated search volume served by Google. Marketed as providing meaningful friendships and passionate relationships, yet designed to be without the "messy" genuine emotional experiences of human relationships, AI companions can significantly diminish people's ability to engage in real social interactions.
"Companion AI is largely mediated by corporations to profit from your attention. There's nothing human there. There's no joy there. There's no together there. There's only a machine in some data center dumbing us down emotionally so that we feel connected to a machine in some data center. So that we spend the most time with it, and the least time with each other." Andrew Sipes continues: "Not less time with each other: the least."
Sipes likens the impending danger of AI to the nav in your car. "How many of us just follow it blindly even when we know the way we're taking isn't optimal because it's crowded with everyone else on nav, and it'll inevitably make us cut across six lanes of traffic without a stoplight. Well AI is becoming billions of times more powerful than your nav. And we're all going to follow it blindly unless there are tools like nJoy to break us free into real life. And those tools are going to be be of immense value to people. One day of more value than most AI."
The nJoy mission is to enable people to enjoy each other in real life and prosper together. Do Your Joy®.
###
About nJoy
nJoy aims to be the trusted brand for joy the world over. Our mission is enable people to enjoy life, and prosper, together. Our platform connects people in-person around everything they enjoy. nJoy is available in the U.S. and Canada, privately to 5000 high schools and universities, licensed by businesses for employee wellbeing and integrated with hotels to make travel all the more enjoyable. To learn more about us, please follow us on social media across Instagram and TikTok: @doyourjoy. Do Your Joy®.
Press Contact:
Andrew Sipes
Founder & Chief Joy Officer
andrew@doyourjoy.com
+1.310.531.3232
Beverly Hills, California - November 3, 2025
nJoy launches the in‑person connector built for the AI age
The accelerating rise of an AI-everywhere world is eroding genuine human connection.
As AI takes over, platforms that enable in‑person connection will be of immense value to people. We believe more valuable than most AI.
The nJoy Super-App is a WeChat for connecting with everything and everyone you want to enjoy IRL & build human connection around enjoyment.
nJoy has been awarded a patent for its eComm which geolocates local enjoyment to you, and connects you with people IRL to enjoy it together.
nJoy is releasing privately in 5000 schools, as well as for everyone outside schools, and for businesses for AI workplace wellbeing.
96% of Gen Z girls believe they can create moments of joy in their lives and 87% appreciate when brands help spark joy.
nJoy is launching the first-of-a-kind, patented in‑person connector for the AI Age. The nJoy Super-App connects people with everything and everyone they want to enjoy In Real Life, across multiple linked services - social media, chat, polls, eCommerce, local shopping, food ordering, travel, entertainment, games - for more fun, more together.
"Picture a WeChat for connecting IRL and enjoying life together," as Andrew Sipes, the founder of nJoy, puts it. "People are wired to live in groups and be social. It's crucial for our wellbeing and development. Social media's original purpose was to connect people, but this is no longer the case. As market forces are abruptly propelling the unchecked rise of an AI-everywhere world, human-AI interaction is eroding genuine human connection, making this all the more immediately vital."
Enter nJoy. On nJoy people commit to one thing to enjoy each day and then connect with others around what they enjoy. They build streaks of joy from their enjoyment that they share and use to meet people who equally want to enjoy life IRL. Streaks inspire others to join in and prioritize enjoyment IRL each day.
nJoy has been awarded a patent for its local shopping and entertainment service which geolocates the entire local shopping and entertainment experience into people's hands. And then connects them with the right people so they enjoy it together.
Surrounding this are social services empowering people to connect IRL, to meet people IRL, to introduce people around shared enjoyment, and to build community.
In a world where in‑person interactions have dropped by 30% among U.S. adults and 45% among U.S. teenagers in 20 years; where 79% of 18-24-year-olds report they are lonely, 50% in the past week; where 66% of college students already report they are lonely, the coming wave of AI induced social isolation represents for Sipes "the greatest challenge of our time."
2024 Harvard Business Review Research is already demonstrating usage of AI will make us both lonelier and less healthy. An OpenAI study with The Massachusetts Institute of Technology links usage of its own ChatGPT to increased student loneliness. And a full 90% of U.S. students surveyed who use Replika, an AI companion, report experiencing loneliness.
"However," Sipes points out, "according to the HBR research, this situation of not being connected to humans awakens a strong human desire to connect in‑person with other people. And, most importantly, leads people to take action to reconnect."
nJoy believes the most powerful connector IRL is joy. Allison Sipes, Andrew's partner and marketing lead at nJoy, points out that when "we're enjoying something together, we feel the most humanly connected. As a mom of two Gen Z kids and a thirty-year marketing professional, I've seen how Gen Z is a big believer in joy and experiencing it together." According to a Ypulse and Être study for Reese Witherspoon's hellosunshine brand: 96% of Gen Z girls believe they can create moments of joy in their lives; 82% believes joy is a mindset you can choose, no matter your circumstance; 77% wish community was easier to find IRL.
No wonder Gen Z is popularizing the concept of "little treats," small, frequent purchases designed to bring joy. A study by NCSolutions, a leading CPG media measurement company, finds 44% of U.S. consumers purchase multiple treats per week, 20% of Gen Z purchase treats daily, and 73% say that small indulgences are important to their quality of life.
Treating themselves an average of 51x per year, and friends 47x per year, Gen Z is already moving brands like Glossier, Dove, Wonder, Oreo and Diet Coke to recognize the value of treating, with the creation of bespoke packaging specifically for little treats that offer a boost of joy, as well as the incorporation of treats into their marketing campaigns. As of the start of 2025, "little treat culture" and "small treat culture" have generated 21.6 million posts on TikTok.
nJoy takes these boosts of joy a step further with powerful treat and treet (treat & meet) functionality. It's easy and fun to treat yourself or a friend, or treet someone, which means sending a little treat that offers a boost of joy along with the joy of meeting up in‑person to enjoy it together.
nJoy has additionally transformed online polls into interactive in-person connectors. More than 43% of Gen Z respondents in a 2025 Attest survey of Gen Z’s media consumption habits say interactive elements like polls and quizzes have become essential parts of their media usage. On nJoy you select two people to connect as the answer to a poll. It's fun to be introduced this way and those introduced by someone they know can choose to meet around a shared interest, activity or gameplay.
nJoy is releasing privately in 5000 college and high-schools across the U.S., where students are under seige from what is being described as an escalating arms race among tech giants to win over universities with each of their own versions of AI.
nJoy is releasing publicly outside schools, and can be deployed by businesses to maximize the value of AI deployments. “If you want to make AI adoption projects successful and viable, you need to focus on humans first and AI second.” – Harvard Business Review (2024) & research: Using AI at Work Makes Us Lonelier and Less Healthy.
"As AI increasingly takes over the workplace, companies will either help their workers connect with each other through a platform like nJoy or let them completely disconnect," Andrew Sipes says. "Companies know that disconnected employees lead to lowered productivity, higher turnover and less valuable AI implementations."
The time is now. AI has already begun taking the joy out of human relations. According to 2024 analysis by VC firm Andreessen Horowitz, Companion AI accounts for 16 of the top 100 AI apps based on monthly active users and web traffic. One AI Companion, Character.AI, reports it receives 20,000 queries per second: already ~20% of the estimated search volume served by Google. Marketed as providing meaningful friendships and passionate relationships, yet designed to be without the "messy" genuine emotional experiences of human relationships, AI companions can significantly diminish people's ability to engage in real social interactions.
"Companion AI is largely mediated by corporations to profit from your attention. There's nothing human there. There's no joy there. There's no together there. There's only a machine in some data center dumbing us down emotionally so that we feel connected to a machine in some data center. So that we spend the most time with it, and the least time with each other." Andrew Sipes continues: "Not less time with each other: the least."
Andrew Sipes likens the impending danger of AI to the nav in your car. "How many of us just follow it blindly even when we know the way we're taking isn't optimal because it's crowded with everyone else on nav, and it'll inevitably make us cut across six lanes of traffic without a stoplight. Well AI is becoming billions of times more powerful than your nav. And we're all going to follow it blindly unless there are tools like nJoy to break us free into real life. And those tools are going to be be of immense value to people. One day of more value than most AI."
The nJoy mission is to enable people to enjoy each other in real life and prosper together. Do Your Joy®.
###
About nJoy
nJoy aims to be the trusted brand for joy the world over. Our mission is enable people to enjoy life, and prosper, together. Our platform connects people in-person around everything they enjoy. nJoy is available in the U.S. and Canada, privately to 5000 high schools and universities, licensed by businesses for employee wellbeing and integrated with hotels to make travel all the more enjoyable. To learn more about us, please follow us on social media across Instagram and TikTok: @doyourjoy. Do Your Joy®.
Press Contact:
Andrew Sipes
Founder & Chief Joy Officer
andrew@doyourjoy.com
+1.310.531.3232
